Last year was a year full of change in the world. We are blessed that 2020 was a year of growth, ignition of creativity, and new faces joining our team. With growth comes new possibilities and inevitable change. With that, we decided last summer that it was time for a brand refresh here at Interior Impressions. This led to a new logo, newsletter formats, and a whole new website. After months of having all hands on deck and working diligently with our website team, we are ecstatic to share with you our brand new website!
THE INITIAL DESIGN WORK
When it came to designing the website, we focused on four elements that make us unique compared to other design firms and implemented those elements visually throughout the site.
1. We value a client-centered approach. This is your home, your space, your needs. Of course, we’ll come up with the ideas and inspiration, but ultimately we want you to be ecstatic with the end result. We won’t push a design on you if you don’t like it, we’ll head back to the drawing board until we have it right.
2. We focus on timeless designs. We promise to curate a design that will blend both function and longevity. It’s important that however you use your home, you’re able to do so in a way that makes sense for your lifestyle. You can see this element showcased through our blogs and portfolio.
3. We have an in-person showroom. Our showroom is a place for you to choose not only key elements to your design, but also the furnishings and accessories that will make your home a home. We value this key aspect to our design experience, as it truly makes us a one-stop shop for your design needs.
4. We are a full-service design experience. From contractors, to builders, to remodeling companies, to tiling personnel, we will connect you to the best in the industry to ensure an experience that is as easy as it can be on you.
OUT WITH THE OLD, IN WITH THE FRESH
Our home page design now brings a fresh first impression. Our goal was to have a user-friendly, yet beautiful landing page for anyone who visits and to ignite inspiration from the moment you start browsing our work. This light and airy feel flows throughout the entire site. One of our proudest new features of our website is our company video that showcases who we are, what we do, the values we have and the homes we create.
MEET THE TEAM
Over the past year, our team has grown and new faces have joined Interior Impressions. We value each heart behind the work it takes to make our company what it is and it was important to showcase these wonderful people. Each of these women are uniquely talented, collaborative and value a client-focused approach in everything they do. Head over to our about page to read more about who we are.
THE SERVICES WE OFFER
Our services page has a completely new look compared to our previous website. It was important for us to layout the services that we provide, as many people may think that we primarily focus on residential home designs. While we absolutely love that piece of our work, we help with furnishings – thanks to our local showroom that you can shop! – and commercial spaces as well. Did you know we’ve designed the interiors of ALL of the X-Golf’s in Minnesota? We’re in the midst of working on a new X-Golf location in Appleton, WI as well. We love the versatile nature of work and enjoy having clients with a variety of spaces and needs. From breaking ground on new construction, to a furnishing refresh. No project is too vast for us to handle.
OUR PORTFOLIO
The portfolio page is arguably the bread and butter of our website. It highlights the work we’ve done in such a beautiful and seamless way. When you click into each project, you will find an introduction to the project, any builders or contractors we worked with, the featured project photos and a link to the project reveal blog.
THE BLOG
The new blog page is seamless with the other website’s pages, clean and simple. We wanted to also make the blog more user-friendly, and refined our categories down to five tags: design, project reveals, lifestyle, DIY + how to, recipes, press features. This will help you find the blogs that are most ideal to your visit to our new website.
published WORK
The owner of Interior Impressions, Amy Leferink, is truly the most selfless and humble person. Unless you follow us closely, you would never know that Interior Impressions’ work and ideas have been featured countless times. These publications on our press page include some big names such as KBB, Traditional Home, and HGTV Online. We thought it’d be a neat page to include in our new website. As a result, we believe it shows our clients that we truly put our heart and soul into every project.
CONTACT US TO START YOUR PROJECT
Our contact page is new and improved with a form for you to fill-out. This form will help us determine the scope, size and type of project you are hoping to have designed. In turn, this makes the initial part of our design process so much easier, for you and for us! Again, our main priority is to keep our clients happy. This means from the first time you reach out to us, to the final reveal, we will always keep our client’s needs at the center of our work.
If you’re in need of design services, click here to contact us to get started! We’d love to meet you!
We hope you love our new website as much as we do! We truly worked night and day to make this online home a wonderful, fresh and timeless experience. Let us know your thoughts in the comments!
Have a wonderful rest of your weekend!
XO,
Interior Impressions Team
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